Revenue Growth = (Current Revenue - Previous Revenue) / Previous Revenue
Customer LTV = (Avg Purchase Value × Purchase Frequency) × Customer Lifespan
Conversion Rate = (Conversions / Total Visitors) × 100
Decision Science

Business Analytics Mastery

Master business analytics to drive data-driven decisions. Learn statistical analysis, predictive modeling, data visualization, and strategic insights to optimize business performance and growth.

3 Months Duration
Live Case Studies
12+ Real Projects
Business Analyst Certificate
₹12,000 ₹48,000 75% OFF
Sales Analytics
Revenue ₹25.4L
Growth +18.5%
Conversion 4.8%
Performance Metrics
Customer SAT 94%
ROI +320%
Churn Rate -2.3%

74% of companies say analytics is crucial for growth

74%

Companies Prioritize Analytics

#3

Fastest Growing Job

4.7/5

Student Rating

₹9L

Average Salary

Curriculum

Business Analytics Curriculum

Complete business analytics training from fundamentals to strategic decision-making

Module 1: Business Analytics Fundamentals

3 Weeks • 12 Hours

  • Analytics in Business Decision Making
  • Descriptive vs Predictive vs Prescriptive Analytics
  • Key Business Metrics & KPIs
  • Data Collection & Management
  • Excel for Business Analytics
  • Data Quality & Governance
  • Project: Business Performance Dashboard

Module 2: Statistical Analysis for Business

3 Weeks • 12 Hours

  • Descriptive Statistics in Business
  • Probability Distributions
  • Hypothesis Testing for Business Decisions
  • Correlation & Regression Analysis
  • ANOVA & Chi-Square Tests
  • Statistical Software (R/Python)
  • Project: Market Research Analysis

Module 3: Financial & Marketing Analytics

3 Weeks • 12 Hours

  • Financial Statement Analysis
  • ROI & Profitability Analysis
  • Customer Segmentation & Targeting
  • Marketing Campaign Analysis
  • Pricing & Revenue Optimization
  • Customer Lifetime Value (CLV)
  • Project: Marketing ROI Analysis

Module 4: Data Visualization & BI Tools

3 Weeks • 12 Hours

  • Power BI for Business Analytics
  • Tableau Fundamentals
  • Data Storytelling Techniques
  • Dashboard Design Principles
  • Executive Reporting
  • Interactive Dashboards
  • Project: Executive Dashboard Creation

Module 5: Predictive Analytics & Forecasting

3 Weeks • 12 Hours

  • Time Series Analysis
  • Sales Forecasting Models
  • Demand Planning & Inventory
  • Predictive Modeling Basics
  • Machine Learning for Business
  • Risk Analysis & Management
  • Project: Sales Forecasting System

Module 6: Strategic Analytics & Consulting

2 Weeks • 8 Hours

  • Business Case Development
  • Strategic Decision Frameworks
  • Competitive Analysis
  • Change Management Analytics
  • Presenting to Stakeholders
  • Ethics in Business Analytics
  • Capstone: Complete Business Solution
Applications

Business Analytics Application Domains

Master analytics across multiple business functions

Sales & Revenue Analytics

Optimize sales strategies, forecast revenue, analyze customer behavior, and improve conversion rates.

Sales Forecasting Customer Analytics Pricing Strategy

Marketing Analytics

Measure campaign effectiveness, customer segmentation, digital marketing ROI, and brand performance.

Campaign Analytics Digital Marketing ROI Measurement

Financial Analytics

Analyze financial performance, budget optimization, risk assessment, and investment decisions.

Financial Modeling Risk Analysis Budget Planning

HR & Operations Analytics

Optimize workforce planning, employee performance, operational efficiency, and supply chain management.

Workforce Analytics Operational Efficiency Supply Chain
Roadmap

Business Analyst Roadmap

Your path to becoming a professional business analyst

1

Month 1: Foundations

Master business analytics fundamentals, statistics, Excel analytics, and key business metrics. Learn data collection and quality management.

2

Month 2: Functional Analytics

Learn financial analytics, marketing analytics, and operational analytics. Master data visualization with Power BI and Tableau.

3

Month 3: Advanced & Strategic

Dive into predictive analytics, forecasting, strategic decision-making, and business consulting frameworks. Build comprehensive solutions.

Key Metrics

Essential Business Metrics

Master the key performance indicators that drive business decisions

ROI

Return on Investment

CAC

Customer Acquisition Cost

LTV

Customer Lifetime Value

CR

Conversion Rate

CRR

Customer Retention Rate

GM

Gross Margin

Frameworks

Business Analysis Frameworks

Essential frameworks for structured business analysis

SWOT Analysis

Strategic planning framework to identify Strengths, Weaknesses, Opportunities, and Threats for business decision-making.

Porter's Five Forces

Industry analysis framework to understand competitive forces and develop effective business strategies.

BCG Matrix

Portfolio analysis framework to allocate resources effectively across business units or product lines.

Balanced Scorecard

Performance measurement framework that balances financial and non-financial metrics for strategic management.

Analytics Methods

Business Analytics Techniques

Master essential analytical methods for business decision-making

Descriptive Analytics

Analyze historical data to understand what has happened in the business. Includes reporting, dashboards, and data visualization.

What Happened?

Diagnostic Analytics

Drill down into data to understand why something happened. Includes root cause analysis and drill-down techniques.

Why Did It Happen?

Predictive Analytics

Use statistical models and forecasting techniques to predict what is likely to happen in the future.

What Will Happen?

Prescriptive Analytics

Recommend actions to optimize outcomes. Uses optimization and simulation to advise on possible outcomes.

What Should We Do?
Projects

Real-World Business Analytics Projects

Build portfolio-worthy analytics projects during the course

Customer Segmentation & Targeting

Segment customers based on behavior and demographics, develop targeting strategies, and calculate customer lifetime value for retention optimization.

Clustering RFM Analysis Excel Power BI

Sales Forecasting System

Build a comprehensive sales forecasting model using time series analysis, consider seasonality, and create inventory optimization recommendations.

Time Series Forecasting Python Tableau

Marketing Campaign ROI Analysis

Analyze multi-channel marketing campaigns, calculate ROI for each channel, and provide optimization recommendations for budget allocation.

ROI Analysis Attribution Modeling SQL Data Visualization
Comparison

Business Analyst vs Data Analyst

Understand the differences between key analytics roles

Aspect Business Analyst Data Analyst Primary Focus Business Problems & Solutions Data Processing & Analysis Key Skills Business Acumen, Communication Technical, Statistical Analysis Tools Used Excel, PowerPoint, Visio, JIRA SQL, Python, R, Tableau Deliverables Business Requirements, Process Maps Reports, Dashboards, Models Salary Range ₹6-18 LPA ₹5-15 LPA
Careers

Business Analytics Career Pathways

High-demand roles for business analytics professionals

Business Analyst

₹6-18 LPA

Bridge business needs with technology solutions

Business Intelligence Analyst

₹7-16 LPA

Develop BI solutions and data visualizations

Marketing Analyst

₹6-15 LPA

Analyze marketing campaigns and customer data

Operations Analyst

₹6-14 LPA

Optimize business processes and operations

Requirements

Prerequisites & Certification

What you need and what you'll achieve

Any Graduate

Bachelor's degree in any discipline (Engineering, Commerce, Arts, Science)

Logical Thinking

Strong analytical and problem-solving mindset

Basic Excel

Familiarity with Excel (formulas, pivot tables will be covered)

Certification

Receive Business Analytics Professional certificate upon completion

Industry Recognized

Ready to Master Business Analytics?

Join our Business Analytics course and launch your career as a data-driven business professional

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