Content Strategy • Copywriting • Storytelling • Analytics

Content Marketing Mastery

Master the art of creating compelling content that drives engagement, builds brands, and generates revenue. Learn to craft stories that convert and build loyal audiences.

10 Weeks Duration
Real Brand Projects
Industry Tools
Portfolio Certification
₹8,000 ₹16,000 50 % OFF
Enroll Now View Curriculum
Content Calendar Dashboard

March 2024

Mon
Tue
Wed
Thu
Fri
Sat
Sun
26
27
28
29
1
Blog Post
2
3
4
Video
5
6
Social
7
8
Today
9
Podcast
10
11
12
Newsletter
13
14
Case Study
15
16
17
18
E-book
19
20
21
Webinar
22
23
24
25
26
27
Infographic
28
29
30
31
Content Published
24
+8 this month
Engagement Rate
4.8%
+1.2% increase
Lead Generated
156
+42 this month
ROI
312%
Best performing
Content Types This Month:
Blog Posts (8) Social Media (6) Videos (4) Email Newsletters (3) Case Studies (2) Infographics (1)

70%

Marketers Actively Use Content Marketing

3x

More Leads Than Paid Search

₹6-18L

Content Strategist Salary

62%

Companies Outsource Content Creation

Curriculum

Content Marketing Curriculum

10-week comprehensive program covering strategy, creation, and distribution

Module 1: Content Strategy Foundation

2 Weeks • Strategy Development, Audience Research

  • Content Marketing Fundamentals
  • Audience Persona Development
  • Content Audit & Gap Analysis
  • Brand Voice & Messaging
  • Content Pillars & Topics
  • Competitive Analysis

Module 2: Content Creation Mastery

3 Weeks • Writing, Design, Video, Audio

  • Copywriting for Different Formats
  • Storytelling Techniques
  • Visual Content Creation
  • Video Scripting & Production
  • Podcast & Audio Content
  • Content Repurposing

Module 3: Distribution & Promotion

2 Weeks • Channels, SEO, Social Media, Email

  • Multi-Channel Distribution
  • SEO for Content
  • Social Media Promotion
  • Email Marketing Integration
  • Influencer Collaboration
  • Paid Promotion Strategies

Module 4: Analytics & Optimization

2 Weeks • Metrics, Testing, ROI Measurement

  • Key Performance Indicators
  • Analytics Tools Setup
  • A/B Testing & Optimization
  • ROI Calculation
  • Content Performance Reports
  • Continuous Improvement

Module 5: Advanced Content Strategy

1 Week • Scaling, Automation, Enterprise

  • Content Operations & Workflow
  • Content Team Management
  • Content Automation Tools
  • Enterprise Content Strategy
  • AI in Content Creation
  • Personalization at Scale
Formats

Content Types You'll Master

Learn to create compelling content across all major formats

Written Content

Blog posts, articles, white papers, e-books, and case studies

Blogs LinkedIn Medium Newsletters

Video Content

Explainer videos, tutorials, webinars, and social media videos

YouTube Instagram TikTok Webinars

Audio Content

Podcasts, audio blogs, and voice-optimized content

Spotify Apple Podcasts Clubhouse Audio Blogs
Tools

Essential Content Marketing Tools

Master the tools used by content professionals worldwide

Content Planning

Trello, Asana, Notion for content calendars and workflow management

Content Creation

Canva, Adobe Creative Suite, Hemingway Editor for creating and editing

Analytics & SEO

Google Analytics, SEMrush, BuzzSumo for performance tracking

Strategy

Content Marketing Funnel

Master the complete customer journey through content

Awareness

Top of Funnel

Blog posts, social media, infographics to attract new audiences

Consideration

Middle of Funnel

Case studies, webinars, comparisons to educate prospects

Conversion

Bottom of Funnel

Testimonials, demos, free trials to drive purchases

Retention

Post-Purchase

Newsletters, tutorials, communities to build loyalty

Projects

Real Content Marketing Projects

Build a professional portfolio with real-world content campaigns

Brand Content Strategy

Develop a complete content strategy for a real brand, including audience personas, content calendar, and distribution plan.

Strategy Development Audience Research Content Planning Distribution Strategy

Multi-Format Campaign

Create a comprehensive content campaign across blog, video, social media, and email for a product launch.

Content Creation Campaign Planning Multi-channel Performance Tracking

Content Performance Analysis

Analyze an existing content program, identify opportunities, and create an optimization plan with projected ROI.

Analytics ROI Calculation Optimization Reporting
Careers

Content Marketing Career Paths

High-demand roles in the content marketing industry

Content Writer

₹4-12 LPA

Create written content for blogs, websites, and marketing materials

Content Strategist

₹8-18 LPA

Develop content strategies and oversee content programs

Content Marketing Manager

₹10-22 LPA

Lead content teams and manage content marketing budgets

Director of Content

₹15-30 LPA

Oversee all content initiatives and strategy for organizations

Certification

Earn Your Content Marketing Certification

Get industry-recognized certification to validate your skills

Certified Content Marketing Professional

Issued by Naya Prayog Academy

Validates comprehensive content marketing strategy and execution skills

Start Your Content Marketing Career Today

Master the art of storytelling and drive business growth through compelling content

Enroll Now - ₹16,999 Free Content Audit

14-day money-back guarantee • Portfolio development • Job placement assistance