Email Strategy • Automation • Copywriting • Analytics

Email Marketing Mastery

Master the art of profitable email marketing. Learn to build engaged lists, craft compelling campaigns, automate sequences, and drive revenue with every send.

8 Weeks Duration
Real Campaign Projects
Industry Tools
Certification Included
₹6,000 ₹16,000 62 % OFF

₹42

Average ROI for Every ₹1 Spent

4B+

Daily Email Users Worldwide

59%

Marketers Say Email is Biggest ROI

₹6-15L

Email Marketer Salary Range

Curriculum

Email Marketing Curriculum

8-week intensive program covering strategy, execution, and optimization

Module 1: List Building & Management

2 Weeks • Growth Strategies, Segmentation, Compliance

  • Permission-based List Building
  • Lead Magnet Creation
  • GDPR & CAN-SPAM Compliance
  • List Segmentation Strategies
  • Email List Hygiene
  • Growth Funnel Optimization

Module 2: Email Copywriting & Design

2 Weeks • Subject Lines, Body Copy, Templates

  • High-Converting Subject Lines
  • Persuasive Email Copywriting
  • Mobile-Responsive Design
  • Visual Email Elements
  • A/B Testing Strategies
  • Personalization Techniques

Module 3: Automation & Workflows

2 Weeks • Drip Campaigns, Trigger-based Emails

  • Welcome Sequence Setup
  • Abandoned Cart Recovery
  • Behavioral Trigger Emails
  • Lead Nurturing Workflows
  • Re-engagement Campaigns
  • Advanced Segmentation

Module 4: Analytics & Optimization

2 Weeks • Metrics, Testing, Performance Analysis

  • Key Email Metrics Analysis
  • A/B Testing Implementation
  • ROI Calculation & Reporting
  • Deliverability Optimization
  • Performance Benchmarking
  • Advanced Analytics Tools
Campaigns

Types of Email Campaigns

Master different email campaigns for various business objectives

Promotional Campaigns

Drive sales and conversions with time-sensitive offers and promotions

Open Rate: 25-35% CTR: 3-8% Conversion: 2-5%

Educational Campaigns

Build authority and trust through valuable content and insights

Open Rate: 35-45% CTR: 5-12% Engagement: High

Automated Sequences

Nurture leads automatically based on user behavior and timing

Open Rate: 40-50% CTR: 8-15% Conversion: 5-12%
Tools

Essential Email Marketing Tools

Master the tools used by email marketing professionals worldwide

Mailchimp

All-in-one marketing platform for emails, automation, and analytics

ConvertKit

Email marketing for creators with advanced automation features

ActiveCampaign

CRM and marketing automation with advanced segmentation

Automation

Email Automation Benefits

Leverage automation to scale your email marketing efforts

Time Savings

75%

Automate repetitive tasks and focus on strategy

Response Time

Instant

Engage users immediately with triggered emails

Conversion Increase

3x

Automated sequences convert better than single sends

Personalization

10x

Scale personalized communication with automation

Projects

Real Email Marketing Projects

Build a professional portfolio with real-world email campaigns

Welcome Email Sequence

Design and implement a 7-day welcome sequence for a SaaS product, including onboarding, education, and conversion emails.

Sequence Design Copywriting Automation Conversion Optimization

Promotional Campaign

Create a complete promotional campaign for a product launch, including pre-launch, launch day, and post-launch emails.

Campaign Strategy A/B Testing Revenue Tracking Performance Analysis

Lead Nurturing Workflow

Build an automated lead nurturing workflow that educates prospects and moves them through the sales funnel.

Workflow Design Behavioral Triggers Segmentation ROI Calculation
Careers

Email Marketing Career Paths

High-demand roles in the email marketing industry

Email Marketing Specialist

₹5-12 LPA

Execute email campaigns and manage email lists

Email Automation Expert

₹8-16 LPA

Design and implement automated email workflows

Email Marketing Manager

₹10-20 LPA

Lead email strategy and team management

Director of Email Marketing

₹15-30 LPA

Oversee all email marketing initiatives and strategy

Certification

Earn Your Email Marketing Certification

Get industry-recognized certification to validate your skills

Certified Email Marketing Professional

Issued by Naya Prayog Academy

Validates comprehensive email marketing strategy and execution skills

Start Your Email Marketing Career Today

Master the highest ROI marketing channel and drive business growth through email

14-day money-back guarantee • Portfolio development • Job placement assistance