Master the art of paid advertising on Google and Facebook. Learn to create, manage, and optimize campaigns that deliver measurable ROI for businesses of all sizes.
of Internet Users Use Google
Monthly Active Facebook Users
PPC Specialist Salary
Average ROI on PPC
8-week intensive program covering both Google and Facebook advertising platforms
2 Weeks • Search Network Mastery
1 Week • Visual Advertising
2 Weeks • Social Advertising
1 Week • Visual Social Advertising
1 Week • Performance Tracking
1 Week • Real-world Projects
Comprehensive training on the world's two largest advertising platforms
Master search, display, YouTube, shopping, and app advertising on Google's network
Master Facebook, Instagram, Messenger, and Audience Network advertising
Specialized training for Instagram advertising including Reels, Stories, and Shopping
Learn to create campaigns for various business goals and objectives
Text-based ads that appear on Google search results for targeted keywords
Visual banner ads that appear on websites across Google's display network
Native ads that appear in Facebook and Instagram feeds and stories
Master the tools used by professional PPC specialists
Google Keyword Planner, SEMrush, Ahrefs, and Keywordtool.io
Google Analytics, Facebook Pixel, Google Tag Manager, and UTM Builder
Canva, Adobe Creative Suite, Facebook Ad Library, and Google Ads Editor
PPC budget calculators, ROAS calculators, and bid management tools
Build a portfolio of real Google and Facebook ad campaigns
Create and optimize a complete Google Shopping campaign for an e-commerce store with product feed management.
Build a complete lead generation funnel using Facebook ads, landing pages, and email automation.
Execute a coordinated advertising campaign across Google Search, Display, and Facebook/Instagram.
High-demand roles for Google and Facebook advertising specialists
Specialize in Google Search, Display, and YouTube advertising
Manage Facebook and Instagram advertising campaigns
Analyze and optimize paid advertising performance
Plan and purchase advertising across digital platforms
Get certified by both Google and Facebook upon course completion
Search, Display, Video, Shopping
Certified Digital Marketing Associate
PPC & Social Ads Specialist
Master both Google and Facebook advertising in just 8 weeks
14-day money-back guarantee • Live Campaign Access • Dual Certifications • Placement Assistance