SEO • Google Ranking • Digital Marketing • Analytics

SEO Mastery

Dominate search rankings and drive organic traffic to websites. Master on-page SEO, technical SEO, link building, and analytics to become an in-demand SEO expert.

12 Weeks Duration
Real SEO Projects
Industry Tools
Google Certifications
₹6,000 ₹24,000 75 % OFF
Enroll Now View Curriculum
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93%

Online Experiences Begin with Search

81%

Companies Use SEO for Growth

₹6-20L

SEO Specialist Salary

1000%

ROI from Organic Search

Curriculum

SEO Mastery Curriculum

12-week comprehensive program covering all aspects of modern SEO

Module 1: SEO Fundamentals

2 Weeks • Search Engine Basics, Keywords, Analytics

  • How Search Engines Work
  • Keyword Research & Analysis
  • Google Search Console Setup
  • Google Analytics Fundamentals
  • SEO Metrics & KPIs
  • Competitor Analysis

Module 2: On-Page SEO

3 Weeks • Content Optimization, Meta Tags, Structure

  • Title Tags & Meta Descriptions
  • Header Tags & Content Structure
  • URL Structure & Optimization
  • Image Optimization & Alt Tags
  • Content Writing for SEO
  • Internal Linking Strategy

Module 3: Technical SEO

2 Weeks • Site Architecture, Speed, Mobile Optimization

  • Site Structure & Navigation
  • Mobile-First Optimization
  • Page Speed Optimization
  • Schema Markup & Structured Data
  • XML Sitemaps & Robots.txt
  • HTTPS & Website Security

Module 4: Off-Page SEO & Link Building

3 Weeks • Backlinks, Authority, Reputation Management

  • Link Building Strategies
  • Guest Posting & Outreach
  • Content Marketing for SEO
  • Social Media & SEO
  • Local SEO & Citations
  • Brand Building & Reputation

Module 5: Advanced SEO & Analytics

2 Weeks • AI SEO, Voice Search, Enterprise SEO

  • AI & Machine Learning in SEO
  • Voice Search Optimization
  • E-commerce SEO
  • Enterprise SEO Strategies
  • Advanced Analytics & Reporting
  • SEO Automation Tools
Pillars

Three Pillars of SEO

Master the essential components of successful SEO strategy

On-Page SEO

Optimize content, HTML, and website structure for both users and search engines

Keyword Optimization Content Quality User Experience Meta Tags

Technical SEO

Ensure search engines can crawl, index, and understand your website effectively

Site Speed Mobile Optimization Site Architecture Structured Data

Off-Page SEO

Build website authority and reputation through external signals and links

Link Building Social Signals Brand Mentions Local Citations
Tools

Essential SEO Tools

Master the tools used by SEO professionals worldwide

Google Search Console

Monitor website performance in Google search results and identify issues

Ahrefs/SEMrush

Competitor analysis, keyword research, and backlink analysis tools

Google Analytics

Track website traffic, user behavior, and conversion metrics

Factors

Key Ranking Factors

Understand what Google considers important for search rankings

Content Quality

High

Relevant, comprehensive, and valuable content for users

Page Speed

High

Fast loading times for better user experience

Mobile-Friendly

High

Responsive design for mobile devices

Backlinks

High

Quality links from authoritative websites

Projects

Real SEO Projects

Apply your skills to real-world SEO challenges

Website SEO Audit

Conduct a comprehensive SEO audit of a real website, identify issues, and create an optimization plan.

Technical Audit Content Analysis Keyword Research Reporting

Keyword Ranking Campaign

Develop and execute a strategy to rank for competitive keywords in a specific niche.

Keyword Strategy Content Creation Link Building Performance Tracking

E-commerce SEO Optimization

Optimize an e-commerce website for search engines, focusing on product pages and category structure.

Product SEO Category Optimization Structured Data Conversion Optimization
Careers

SEO Career Paths

High-demand roles in the digital marketing industry

SEO Specialist

₹6-15 LPA

Implement and manage SEO strategies for websites

SEO Analyst

₹8-18 LPA

Analyze SEO performance and provide insights

SEO Manager

₹12-25 LPA

Lead SEO teams and develop strategies

Digital Marketing Manager

₹10-22 LPA

Oversee all digital marketing including SEO

Certification

Earn Your SEO Certification

Get industry-recognized certification to validate your skills

Certified SEO Professional

Issued by Naya Prayog Academy

Validates comprehensive SEO knowledge and practical skills

Start Your SEO Career Today

Master search engine optimization and drive organic growth for businesses

Enroll Now - ₹19,999 Free SEO Audit

14-day money-back guarantee • Job placement assistance • Lifetime tools access