Social Media • Management • Strategy • Campaigns

Social Media Management

Master professional social media management strategies to build brand presence, engage audiences, and drive business growth across all platforms.

10 Weeks Duration
25+ Campaign Projects
20+ Management Tools
Professional Certification
₹6,000 ₹16,000 62% OFF
Social Media Command Center
Audience Growth
↑ 15.2%
248.7K
Instagram 124.3K
Facebook 86.4K
Twitter 38.0K
Engagement Metrics
↑ 8.3%
3.8%

Average engagement rate

NP
Summer Sale Campaign
2.4K likes • 348 comments
Content Performance
↑ 12.5%
4.2M

Total reach this month

Best Performing Video Content
Optimal Post Time 6-9 PM
Campaign ROI
↑ 25.2%
₹4.2L

Revenue from social campaigns

89%

Businesses Using Social Media Marketing

54%

Consumers Use Social for Brand Research

₹5-15L

Average SMM Manager Salary

#3

Most In-Demand Marketing Skill

Curriculum

Social Media Management Curriculum

10-week comprehensive program covering strategic social media management

Module 1: Strategic Foundations

2 Weeks • Strategy Development

  • Social Media Strategy Development
  • Audience Research & Persona Creation
  • Competitive Analysis & Positioning
  • Goal Setting & KPI Definition
  • Content Strategy & Planning
  • Brand Voice & Messaging Framework

Module 2: Content Management

2 Weeks • Content Creation & Scheduling

  • Content Calendar Creation
  • Content Creation & Curation
  • Visual Content Strategy
  • Video Content Planning
  • Scheduling Tools & Automation
  • User-Generated Content Management

Module 3: Campaign Management

2 Weeks • Campaign Planning & Execution

  • Campaign Strategy Development
  • Paid Social Advertising
  • Influencer Marketing Management
  • Contest & Giveaway Campaigns
  • Event Promotion Strategy
  • Cross-Platform Campaign Integration

Module 4: Analytics & Optimization

2 Weeks • Performance Measurement

  • Social Media Analytics Tools
  • Performance Tracking & Reporting
  • ROI Measurement & Analysis
  • A/B Testing & Optimization
  • Crisis Management & Response
  • Strategy Refinement & Scaling

Module 5: Community Management

2 Weeks • Engagement & Relationship Building

  • Community Building Strategies
  • Engagement Best Practices
  • Customer Service via Social Media
  • Social Listening & Monitoring
  • Brand Advocacy Programs
  • Crisis Communication Management
Platforms

Multi-Platform Management

Master management strategies for all major social media platforms

Facebook Management

Complete Facebook Page management, advertising, and community engagement strategies

Page Management Ad Campaigns Group Management

Instagram Management

Instagram profile management, content strategy, Stories, and Reels optimization

Content Strategy Stories Management Reels Strategy

LinkedIn Management

Professional LinkedIn Company Page management and B2B content strategy

Company Pages B2B Strategy Professional Networking

Twitter Management

Twitter profile management, thread strategies, and real-time engagement

Thread Strategy Real-time Engagement Twitter Spaces

YouTube Management

YouTube channel management, video content strategy, and community building

Channel Management Video Strategy Community Building

TikTok Management

TikTok account management, viral content creation, and trend participation

Viral Content Trend Strategy Short-form Video
Tools

Management Tools Mastery

Master industry-leading tools for efficient social media management

Scheduling Tools

Buffer, Hootsuite, Later, Sprout Social for content planning and scheduling

Analytics Tools

Google Analytics, Socialbakers, Iconosquare for performance tracking

Advertising Tools

Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads

Strategies

Advanced Management Strategies

Master proven strategies for effective social media management

Content Strategy

Develop comprehensive content plans that align with business goals

Paid Advertising

Create and manage effective paid social media advertising campaigns

Influencer Marketing

Develop and execute successful influencer collaboration strategies

Crisis Management

Handle social media crises and maintain brand reputation

Campaigns

Real Campaign Projects

Execute complete social media campaigns from strategy to analysis

Product Launch Campaign

Plan and execute a complete social media campaign for a new product launch across multiple platforms.

Multi-Platform Strategy Influencer Collaborations Paid Advertising Launch Events

Brand Awareness Campaign

Develop and implement a campaign to increase brand visibility and reach new audiences.

Audience Targeting Content Strategy Engagement Tactics Performance Tracking

Holiday Sales Campaign

Create and manage a seasonal sales campaign with specific revenue targets and conversion goals.

Sales Funnel Promotional Strategy ROI Measurement Customer Engagement
Careers

Social Media Career Opportunities

High-demand roles for skilled social media managers

Social Media Manager

₹6-15 LPA

Manage overall social media strategy and team for brands

Social Media Strategist

₹7-18 LPA

Develop comprehensive social media strategies and campaigns

Social Media Ads Specialist

₹5-12 LPA

Specialize in paid social media advertising and campaigns

Social Media Analyst

₹6-14 LPA

Analyze social media data and provide insights for optimization

Certification

Earn Your Professional Certification

Get industry-recognized certification to validate your social media management skills

Certified Social Media Manager

Issued by Naya Prayog Academy

Validates comprehensive social media management skills including strategy, execution, and analytics

Become a Social Media Expert Today

Master professional social media management and build a successful career in digital marketing

14-day money-back guarantee • Job placement assistance • Portfolio building